These are only six ideas that we took away from an event crammed full of delicious nuggets worthy of your attention. We hope you see value in these lessons that can truly propel your marketing efforts. Its a challenging time to be a marketer, but we all have the great advantage of being at the helm of a new way of doing things. Lets take the opportunity and run with it.
The entire frame was built in our facility and it was one of the most sophisticated frames built by us to date. Each carbon fibre shell is made with 400 layers, the use of a new resin and the special lay up all achieve a flawless combination of strength, stiffness and elasticity. The coupler is manufactured with a twist lock system which provides a robust and safe connection in any frame variant and also allows for the seamless integration of a frame that you like. The front triangle is equipped with all new, high-end carbon fibre components and, in addition to this, the Visioner frameset also comes with German Giant's 3T aluminium alloy fork with its fully internal air spring. The 3T fork is especially important for wearers of very light or ultra-light (< 100g) frames - without this fork, these frames would be too stiff for the rider and wouldn't allow for any kind of riding position. It's no coincidence that the Visioner is the lightest riding frame by Giant
Cave learned this lesson with the Phase II by being involved in the project from the start. We helped design the CA-2.0 cyclocross bike for the ISDT cyclocross races. Instead of being a specialty frame, the CA-2.0 is the race-ready version of the new-for-2010 Phase II. In addition to the new geometry, it boasts a major weight reduction - 250 g - thanks to lighter parts and more carbon fibre. It's also a full carbon frame. All these design innovations and new production facilities create the best-in-class weight performance of any bike on the market. 3d9ccd7d82